Capture Market Share With Tortoise & Hare
MSP | IT | Cybersecurity | Software Dev | SaaS | B2B
Marketing a tech company is a different animal than an eCommerce brand or a local home builder. You can't snap snazzy pictures and wow your prospects with landscaping photos or beautiful models holding the latest skincare product.
Technology businesses are intangible, intellectual, problem-solution-driven companies. You have to distinguish yourself with incredible content, remarkable branding, and strategic advertising campaigns that attract your ideal customer.
Not just any agency can step in and fit the bill here. In the tech industry, you need marketers with technical backgrounds and creativity to market complex products and services.
At Tortoise and Hare Software, that's all we do.
Hi there,
My name is Hunter, MBA, and founder of Tortoise and Hare Software, a technology marketing agency. After a 10-year career in the tech sector configuring marketing software as an analyst and building SaaS applications as a developer, I founded Tortoise and Hare Software. Since 2018 I've been building websites, running advertising campaigns, and managing a team of content creators to generate demand in the marketplace and help businesses navigate the increasingly complex world of digital marketing and digital strategy.
I want to help do the same for you.
If you're looking for an agency partner to help you take your business to the next level, launch an inbound marketing program, shorten sales cycles, and invest in your long term growth, then reach out today, and let's talk about how to make that happen.
Hunter Nelson
President & Founder
Connect With Hunter On LinkedIn
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We've worked with over a dozen technology businesses on their digital marketing efforts, we talk the talk, we know the lingo, and run dozens of marketing experiments to fine tune results. Skip the hassle of learning all that yourself and leverage our expertise.
We aren't just shooting from the hip here. We've got data from managing over 1.5 million dollars in Google advertising spend at our disposal on what works and what doesn't. Become a client and get access to our juicy known converting keyword lists, negative keyword lists, and all the other lessons learned along the way.
How are you doing relative to your peers? With access to search engine data and an agency that's working with other tech brands across the country we can grant insights into how your businesses is doing. Are you underperforming? Overperforming? Where are you at relative to other more mature businesses and what do you have to do to equalize? We can help provide those insights.
You may have noticed a lot of technology brands and the agencies that serve them in the space take the boring and safe approach. Who can explain things better? Yawn..
We're not afraid to take some creative chances because well.. if you have haven't noticed, today's world is all about garnering attention and that requires creativity and outside the box thinking.
You run a top tier tech shop, why not expect the same of your marketing partner? We're well versed in the latest technology competitive with leading tech marketing agencies and apply it effectively to created integrated digital marketing ecosystems.
Competition and winning are some of our favorite things. If you're looking for an agency who can really dig in with you and help you become well.. better. Look no further. We're not partnering with brands who are mad that their beer budget has run low. We partner with alpha mentality businesses who want to kick ass and take names in the market.
The brand manager guides the direction of all the other resources involved in marketing and advertising for your brand. They ensure brand quality standards are maintained and develop the strategies needed for your marketing campaigns to succeed.
The designer is responsible for applying brand identity such as typography, colors, accent shapes, brand characters, and more. They help create a cohesive and memorable brand identity in the marketplace. Designers help create necessary marketing collateral like:
Our copywriters do the heavy lifting in helping you apply your messaging in the marketplace. They contribute to things like:
Our web developers are well versed in all major page builders on WordPress. We focus on working almost exclusively on WordPress sites but have deep experience in building and maintaining them. Web developers help with things like:
We've managed more than 1 million dollars in PPC advertising spend for MSPs and have hundreds of lessons learned along the way. Our PPC analysts help with things like:
Our SEO analysts stay laser focused on helping you 10x your organic traffic. Our SEO analysts help with things like:
These guys are great!! Tortoise and Hare did an incredible job enhancing our Google Ads, reduced CPC, increased impression share, and we went from 1-2 conversions to 4-6 per month on a lower budget thanks to their work. We have been through many "experts" in the MSP marketing industry and nobody comes close to the expertise and professionalism as TNHS. Looking forward to working with them on SEO for our MSP company website next. Thank you Hunter and team!!
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
Hunter and his team have established the foundation and executed on the analytical strategy with our AdWords account that we have been wanting to implement for years! Within the first few months of working with them, we have seen an overall increase in conversions as well as more efficiency with a lower cost per acquisition.
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