MSP | IT | Cybersecurity | Software Dev | SaaS | B2B
Has your business progressed past the startup stage with a handful of employees, a few referrals, and a small but growing customer base? Are you ready to scale your business up, but have been unable to "solve the marketing problem". Have you wasted thousands with one off marketing experiments and gotten nothing out of it?
Tortoise and Hare specializes in helping businesses leverage technology to drive online marketing performance. We offer a personal touch to help create success for your business, so you can scale revenues - and reach your business goals. Browse our services below and click to learn more about each one.
Nobody can do business with someone they've never heard of! Reaching enough people and reaching them consistently enough is something many brands struggle with. We have the experience in advertising and content marketing needed to help you broaden the reach of your brand.
At Tortoise and Hare, we accel at creating and leveraging the reporting infrastructure needed to get the right understanding of where your pipeline is leaking. We can help you understand call performance, website performance, and platform performance in the online marketing domain.
Effective branding, a good strategy, and the right execution equals success for your technology brand. Our small business marketing services help you increase lead volume so you can grow your top line and prepare to sell, raise the next funding round, or whatever your goals may be
Mid market technology brands with at least 1 million ARR and headcounts in the 10-30 range are typically our best fit clients. Tech brands in this range typically have the pieces in place that allow us to make the biggest impacts, such as a budget, CRM, salesperson, and usually an in-house marketer already in place.
Our core services are pay per click advertising and search engine optimization. We do a lot of things around those activities but our primary focus is building traffic and generating leads from search engines via paid search campaigns creating website content for organic search traffic.
Retainers start at $1,500 + ad spend and go up from there. Most of our clients are typically spending between $5,000-$25,000 per month on marketing.
It's not uncommon for us to 10x traffic and lead flow for a client but the impact varies on a lot of factors such as starting point, budget, time spent working together, competitiveness of your market, and more.
At Tortoise and Hare we are frequently partnering with either internal marketing resources or founders to act as an extension that helps internal teams execute on more technical and expertise driven tasks that marketers face that may just not be practical to get up to speed on in the near term.
Running pay per click advertising campaigns, optimizing WordPress websites, and integrating a marketing technology stack are some of the most common activities we are helping out clients out with. We also a bring a cross company industry view that helps our clients define and execute their marketing strategies. Learn more about our online marketing and advertising services and how they can help you reach your business goals.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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