Marketing Analytics Services
To Stop Flying Blind And Grow Purposefully

Marketing Analytics Implementations And Consulting Services To Help Businesses Make More Data-Driven Decisions

MSP | IT | Cybersecurity | Software Dev | SaaS | B2B

Are You Flying Blind With Your
Marketing Investments?

• Are you spending thousands on marketing initiatives with little to no visibility into how they are performing?
• Are you tired of working with SEO and PPC agencies that claim to be making progress but have no real numbers to back up what they say they are doing?
• Are you receiving a high volume of inbound phone calls but have no idea which ones are quality leads and which ones are the junk calls?
• Are you following EOS or a similar framework and trying to get a concise dashboard with KPIs to quickly and easily assess your marketing performance?
• Tortoise and Hare can help gain the clarity you need into your online marketing efforts with easy to understand dashboards and the marketing performance measurement infrastructure to support them.

Helping You Deploy The Marketing Analytics Infrastructure You Need To Succeed

Below is a sample report we provide to our clients.  Reports have both monthly data and trailing twelve month data so you can see both a monthly snapshot of performance and the bigger picture of how things are going.

Individual client reports are customized to the needs of each client based on where they are investing and what their key marketing channels are. We develop custom marketing reports in Looker Studio (formerly Data Studio) using SuperMetrics connectors. Our standard monthly reports cover the main channels that major web analytics platforms report on such as:

• Direct traffic
• Organic search traffic
• Paid search traffic
• Organic social media traffic
• Paid social media traffic
• Referral traffic
• Email traffic

Complete Inbound Call Visibility With Our Call Tracking Services

In addition to tracking marketing performance with web analytics we also provide you with complete inbound call tracking visibility to help you measure your online marketing performance. We review inbound calls and form submissions from our clients pipelines and send them links to the quality calls and leads that came into their business.

Get better visibility into which channels and campaigns are driving the inbound calls for your business with our call tracking services.  We support major call tracking providers such as CallRail and WhatConverts.

Clients Love Our Reporting Transparency!

Our clients love that we provide the missing visibility and complete reporting transparency into what’s going on with their marketing efforts.  Setting up a customized marketing analytics infrastructure is an area we excel.  Get the visibility you need to succeed.

How We Provide Reporting Transparency With
Marketing Analytics Services

Marketing Analytics Consulting Services

If you’ve ever asked yourself any of these questions, chances are you could benefit from our marketing analytics advisory services.

• What should I be measuring?
• How can I capture that data?
• How are my marketing campaigns performing?
• Am I generating an ROI in these marketing channels?
• Where should I be investing future dollars?

At Tortoise and Hare we help companies like yours answer these questions and maybe a few you haven’t asked yet, during marketing analytics consulting engagements.  We can help you understand some of the available tools on the market, how they fit into a marketing technology stack, and how to extract the most value out of them within your marketing operations.

We can help you via a one off engagement or plug in as an ongoing asset to your team to assist you with reporting and analysis of marketing data.

Web Analytics & Tag Manager
Implementations

Configuring common measurement tools like Google Analytics and Google Tag Manager can be an error prone time sink for companies without the skillsets in house.  If installing conversion tracking, passing data to custom events, and configuring analytics platforms isn’t your idea of a good time, then we can serve as the perfect partner to your marketing and advertising and measurement efforts.  We work with:

• Google Analytics
• Google Tag Manager
• Google Ads
• Social Media Pixels
• Additional Tag Providers

Contact us today to discuss your implementation needs.

Call Tracking Software Deployments

We deploy, integrate and support Call Tracking Software to help you measure inbound call performance. Our preferred vendor is CallRail, but we also support WhatConverts and other call tracking vendors as well.  Call tracking is an absolutely essential component for support driven organizations like MSPs, and IT companies, and a pretty big need for organizations that want to become more sales and marketing driven as well. Being first to talk to a customer when they are in market helps close more deals faster. Call tracking software also helps provide quality data back to advertising platforms that help tune bidding algorithms and create more successful advertising campaigns.

Monthly ROI Reporting

We regularly meet with out clients over Microsoft Teams video conferences to provide them the insights and the context they need to understand what’s happening in their marketing pipelines.  We are plugged in to the market ecosystem and can provide context on current trends such as algorithm updates and platform changes that might impact metrics.  We also help guide our clients investment decisions by helping them understand how investments might impact the channel mix.

Get The Analytics Visibility You
Need To Succeed

Start getting more out of your marketing spend with complete transparency.  Start the process of putting the marketing analytics infrastructure your business demands in place today.

Marketing Analytics Services Testimonials

Hunter has established the foundation and executed on the analytical strategy with our AdWords account that we have been wanting to implement for years! Within the first few months of working with him we have seen an overall increase in conversions as well as more efficiency with a lower cost per acquisition.

Apply Now  For A Free
Marketing Analytics Consultation

We offer free 1-hour digital marketing consultations via a Microsoft Teams video conference to discuss your pain points and determine if Tortoise and Hare Software is the right fit for you.

(904) 664-9255