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Programmatic SEO is an approach to SEO that relies on leveraging computer software to generate high volumes of SEO optimized landing pages in bulk. Generating high volumes of landing pages manually is time consuming and cost prohibitive. Certain types of businesses with high information indexing requirements, such as SaaS businesses with a high volume of application to application integration pages or franchises with nationwide location footprints across many major cities choose to take a programmatic SEO approach to create the landing page infrastructures they need to accurately distribute the information their customers may need to search engines.
When done correctly, programmatic SEO can help you rapidly expand the footprint of landing pages on your website in various market verticals. This allows your to get penetration in many different sub-markets quickly and is a good fit for places where getting the same message in a define structure is helpful. Local SEO is one of the most popular candidates.
Larger websites with a high volume of authoritative pages from a diverse base of backlinks from web scrapers and content aggregators can help you quickly raise the authority of your website. With proper care and attention given to the linking structures on your pages your domains core landing pages can gain a significant SEO boost from your programmatically generated ones.
Although programmatic SEO has been around a long time, it's poorly understood and often poorly executed. Nailing the execution here can fast track your path you becoming a formidable competitor in many markets. While your competitors are trying to blog their way out of growth problems you can save years and 6-7 figure sums spent on content with a programmatic approach.
Browse some of our frequently asked questions. Have more questions? Get in touch.
Programmatic SEO is the process of using automation, data, and templates to generate hundreds, thousands, (or even millions) of web pages optimized for search engines at scale. The focus is typically on uniqueness of content and the overarching SEO strategy, rather than conventional on-page and off-page optimization.
The key is to combine dynamic text blocks with structured data. You can use AI-assisted content generation, customer reviews, user-generated content, and insights from datasets to create unique and valuable pages at scale.
Not if done correctly. Programmatic SEO can easily be done incorrectly resulting in lost traffic, high numbers of 404 pages, and other problems. It's very important to test programmatic SEO plans on a staging site prior to launching in production.
Ensure each page provides unique value (e.g., localized insights, structured data, and user-generated content). Optimize internal linking and information architecture to enhance user experience and accentuate uniqueness.
It depends on factors like domain authority, competition, and crawlability. Some programmatic pages may rank within weeks, while others can take months to build authority.
Yes, AI can help generate dynamic content sections, meta descriptions, and service descriptions while ensuring quality and uniqueness across programmatically generated pages. We can help you prepare spreadsheets to load unique content into your templates.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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