We help software development service providers dominate search engines and generate more inbound leads.
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Has your software company moved past the startup phase, with a solid team of developers, a few client referrals, and a small but growing project pipeline? Are you ready to transform your business into a more structured, scalable company but finding it challenging to “solve the marketing problem”? Have you already spent thousands on one-off marketing experiments with little to show for it?
Tortoise and Hare Software helps software development service providers generate more inbound leads for their sales teams to close. Founded by an ex .NET developer and M.B.A. – Tortoise and Hare helps software companies conquer the most important online marketing channel for a tech companies to scale, search engines. We’ve managed well over $1,000,000 in ad spend helping software development service providers generate more inbound leads and close more deals and have helped our clients close more 8 figures in new revenue sourced from marketing.
Online marketing services for managed IT service providers. View our software company marketing services offered below:
Get assistance defining your positioning, messaging, and go to market plan.
Learn More About StrategyLead generation optimized websites built for scalable digital marketing operations.
Learn More About WebsitesManaged digital advertising on the largest platforms available on the web.
Learn More About PPCSearch engine optimization services to maximize the discoverability of your company on the web.
Learn More About SEOBlogging and social media posting services to keep your company top of mind.
Learn More About Content MarketingInstallation and configuration of a performance measurement infrastructure.
Learn More About AnalyticsWe speak with software company leaders regularly to discuss what’s working in the industry and what isn’t. Every business and market is unique, so we create customized strategies that work specifically for your company. Our team will work with you to define the right target market and build a plan to reach the right buyers at the right time.
It’s difficult to win new business if no one knows who you are. Many software development companies struggle with getting their brand in front of enough potential clients consistently. We bring the experience in advertising and content marketing you need to expand your brand’s reach, helping you stay top of mind with prospective clients.
At Tortoise and Hare, we excel at building and utilizing reporting systems that allow you to pinpoint where your marketing pipeline might be leaking. Whether it’s optimizing your website’s performance, improving your sales process, or analyzing call and engagement metrics, we provide the insights you need to make smarter decisions and boost your marketing ROI.
A strong brand, combined with a well-planned strategy and focused execution, leads to success. Our software developer marketing services are designed to help you increase lead volume and grow your top line. We’ll help you build a consistent flow of new business opportunities, positioning your company for long-term growth and making it easier to achieve your business goals.
Software development companies with $2-5 million in annual revenue and team sizes in the 20-50 range are typically our ideal clients. Companies at this level usually have the foundational elements in place-such as a marketing budget, a CRM, a dedicated sales team, established branding, and a website-that allow us to make the most significant impact on their growth.
Our core services focus on pay-per-click (PPC) advertising and search engine optimization (SEO). While we offer a range of services, our primary focus is building traffic and generating high-quality leads through search engines. We do this by managing paid search campaigns and optimizing website content to drive organic traffic from search engines.
Retainers start at $1,500, plus ad spend, and increase based on the scope of work. Most of our software development clients typically allocate between $5,000 and $25,000 per month for their digital marketing efforts.
It’s not uncommon for us to increase traffic and lead flow significantly-sometimes as much as 10x-depending on factors like your starting point, budget, market competitiveness, and the duration of our partnership. Our services are designed to drive measurable results and help grow your client base.
At Tortoise and Hare, we frequently collaborate with internal marketing teams or company founders to act as an extension of your team. We help execute on technical and expertise-driven tasks that software development companies often need but may not have the time or in-house knowledge to handle effectively.
From running PPC advertising campaigns to optimizing WordPress websites and integrating marketing technology stacks, we provide the support needed to drive results. We also bring a cross-industry perspective that helps our clients refine and execute their marketing strategies. Learn more about how our services can help your software company achieve its business goals.
R.D.
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President Florida Based MSP
Tortoise and Hare has been a key partner in our MSP’s growth. Over the year’s we’ve worked together they’ve helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we’ve been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
We offer free 1-hour digital marketing consultations via a Microsoft Teams video conference to discuss your pain points and determine if Tortoise and Hare Software is the right fit for you.
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